About me

Hi, I’m İlayda Yeşilova, a Senior Product Designer with 7 years of experience in B2B and B2C digital product design. My expertise lies in building scalable design systems, optimizing user experiences, and crafting user-centered digital solutions.

Throughout my career, I have worked on enterprise SaaS platforms, IoT-driven mobile applications, and large-scale consumer-facing products. Currently, I lead Design System development at Etstur, ensuring consistency and scalability across digital platforms while fostering collaboration between designers and developers.

I believe that great design is more than just aesthetics—it’s about problem-solving, scalability, and user experience at every touchpoint. My approach focuses on three core principles:

✅ User-Centered & Data-Driven – Understanding user behaviors, pain points, and needs through research, analytics, and feedback.

✅ Scalable & System-Driven – Developing reusable, scalable design systems to maintain consistency across multiple platforms.

✅ Collaboration & Communication – Bridging the gap between design, development, and product strategy to create efficient workflows.

Experiences

Senior Product Designer | Etstur (March 2024 – Present)

Spearheaded the development and governance of the company’s Design System, ensuring adoption across B2B and B2C products.
Established scalable UI/UX standards, improving design consistency and collaboration between designers and developers.
Acted as a bridge between design and engineering teams, defining workflows, guidelines, and best practices for smooth implementation.
Provided mentorship to the design team, fostering a system-driven design culture.

Career Break | Professional Development (August 2023 – March 2024)

Focused on professional development in design systems, UX strategy, and product innovation.
Researched emerging design trends, new tools, and best practices to refine expertise.
Engaged in self-learning, industry research, and networking to stay updated with evolving industry standards.

Senior Product Designer | Huawei (May 2022 – June 2023)

Designed and optimized SaaS platforms and intranet systems, enhancing usability and workflow efficiency for enterprise clients.
Led the design of complex dashboards and data-heavy interfaces, improving data visualization and accessibility.
Contributed to the design system, establishing UI/UX guidelines for internal products to maintain consistency.
Worked closely with global teams, aligning design decisions with Huawei’s product vision.

UI/UX Designer | Vestel (April 2018 – April 2022)

Owned the end-to-end product design process for IoT-driven mobile applications, enabling seamless control of Vestel smart devices.
Designed intuitive mobile interfaces for smart home ecosystems, improving usability.
Worked on device usage scenarios and edge cases, ensuring a smooth experience across different conditions.
Conducted A/B tests to optimize interaction patterns and enhance user engagement.
Developed UI components and design patterns, ensuring design consistency across multiple IoT applications.
Collaborated with engineers and product teams, refining interaction between software and devices.